Caslon: Typeface Spread
C Mini | Fall 2021 | Project 3
I was assigned Caslon. Here are some of my initial notes and first impressions:
As well as some existing posters and spreads I found:
Research & Essay
Spread Thumbnails
Typeface Exercises & Spread Mock-ups
Class Discussion
- Characteristics and mood of the spread should be reflective of characteristics and personality of the typeface itself: don’t try to make a loud, colorful spread for a quiet and subtle typeface, and vice versa!
- Caslon is a low-contrast, readable typeface: take that into account for the layout of the spread as well.
9.30 — “Final” Crit
Things we talked about:
- Readability is the most important!
- Difference in priority between poster and spread in terms of aesthetics, composition, readability, etc.
Post-crit Edits
Talking with the C juniors
- kerning is too wide
- rag should be less significant
- the three offset letters make for a more interesting composition
- but, why ETA? Choice of letters could be distracting
- Do more color studies!
Green:
10.5 — Feedback from Vicki
After showing Vicki my mock-animation-storyboard, she suggested trying the same color scheme for the spread as well: the purple/cream/red — and mentioned that the green feels a bit random.
- Good composition
- Watch the drop cap, feels a little “dinky,” try having it sit inside the text
10.17 — Refinements & Final Spread
What I Did
The new colors definitely fit better into the context for my typeface, but the ampersand looked a little dull and cold. I changed both the background and ampersand to be a little warmer, and also all the features in the top right to have dotted lines. The warm purples definitely go with the bright red/pink and cream much better! I also added page numbers in the bottom corners.
